Mandates

2018
-
2022
BRP
Can-Am
Lynx
Alumacraft
Manitou

Complete redesign and ongoing experience management of all BRP brands websites (more than 180 instances across the world)

legacy platforms analysis, business needs analysis, consumer research, customer journey mapping, story mapping, backlog management, iterative neuro user testing, SEO strategy, art direction, UX/UI direction, multi-brand design system management, content creation guidelines, e-Commerce integration, customer portal definition, ongoing monitoring and optimization

2019
-
2022
BRP
Uncharted Society

Pilot project and development of an adventure booking platform

consumer insight analysis, benchmarking, information architecture, UX/UI design direction, neuro user testing, ongoing optimization, B2B portal definition

2019
-
2022
BRP
Can-Am
Ski-Doo
Sea-Doo
Lynx

Development of onboard interfaces (infotainment displays and digital clusters) for multiple BRP product lines

consumer research, backlog management, information architecture, user flows, prototyping, art direction, UX/UI direction, design system management, heuristic evaluation, user testing, product safety assessment, product roadmap planning

2019
-
2022
BRP
Ski-Doo
Sea-Doo
BRP GO!

Development of a snowmobile and personal watercraft riding companion mobile app and its mirror IVI complement

consumer research, neuro benchmarking, legacy technologies assessment, product definition, prototyping, iterative user testing, UX/UI design direction, ongoing QA and optimization

2019
-
2022
BRP
Can-Am
Lynx
Sea-Doo
Ski-Doo

Complete redesign of BRP 3D vehicle configurator

legacy configurator usage analysis (GA + Hotjar), 3D production pipeline analysis and optimization, benchmarking, story mapping, UX/UI design direction, user testing, A/B testing, post-launch monitoring and optimizations

2020
-
2022
BRP

Virtual event platform UX/UI customization

UX/UI direction, monitoring strategy, event analytics dashboard design direction

2019
-
2022
BRP
XPS Lubricants

UX/UI design of XPS lubricant products web catalog

UX/UI direction

2021
-
BRP

Definition phase of BRP corporate website redesign

stakeholder interviews, business needs analysis, audience analysis, content strategy, SEO opportunities analysis, design principles definition, information architecture, tree test, component reusability strategy

2021
-
BRP

Tactical UX/UI revamps of BRP dealers’ extranet

Tactical UX/UI revamps of BRP dealers’ extranet

2019
-
2020
BRP
Octane Financing

Development and integration of a soft-pull financing pre-qualification solution

UX strategy, UX/UI design direction, analytics-based UX optimization

2019
-
BRP
Can-Am
Ski-Doo
Sea-Doo

Design and delivery of an automated and geolocated-based CMS for displaying BRP brands promotions

project management, business needs analysis, promotion data lifecycle analysis, data modeling, UX/UI design, user testing, content management training and documentation

2016
-
2018
Deloitte
NeXT

Building and operation of Deloitte’s Neuroscience Experience Testing Lab

Development and management of Deloitte Digital’s neuroscience-based user testing facilities and partnership with HEC Montréal’s UX research chair (Tech3Lab)

2017
-
Desjardins

Greenhouse session (1-day co-creation workshop with executives) on insight driven organization approaches

Greenhouse session (1-day co-creation workshop with executives) on insight driven organization approaches

2017
-
2018
Desjardins

Design of a mortgage renewal application

behavioral design sessions, consumer interviews, benchmarking, UX/UI design, user testing

2018
-
Desjardins

Design of a mortgage acquisition application

consumer interviews, benchmarking, persona and customer journey mapping, story mapping sessions, UX strategy and design, user testing

2017
-
2018
Desjardins

Vision definition of Desjardins’ future connected banking services

ideation sessions, case studies benchmarking, prototyping, guerilla testing

2018
-
Air Canada

Greenhouse session (2-day co-creation workshop with executives) to build a human capital transformation plan for improving airport customer experience

CX data analysis, experience map modeling, case studies research, session preparation and delivery, resulting transformation plan packaging

2018
-
Fairstone

Retail loan application design

qualification process assessment, CX/UX strategy, technology definition, information architecture, wireframing and prototyping, UI design

2018
-
CAE

Customer portal redesign

CX/UX strategy, customer journey mapping, features identification and prioritization, information architecture

2017
-
2018
iA Financial Group

Insight-driven CX strategy for improving adviser and broker experience (individual insurance and saving)

in-depth field research with customers and advisers, experience maps and persona modeling, 2-day co-creation workshop (business opportunities identification), resulting roadmap packaging

2013
-
2014
iA Financial Group

Client portal redesign (CRS component)

business needs assessment, consumer interviews, card sorting, UX/UI direction, user testing

2018
-
Bombardier

Corporate website redesign UX strategy

current state analysis, information architecture, user scoring-based personalization strategy, tree test

2017
-
Bombardier

Workplace transformation CX strategy

co-creation workshops with employees, workstyle persona modeling, workplace transformation recommendations report

2018
-
TMX

Neuro testing (NeXT) on trading interfaces in development

Neuro testing (NeXT) on trading interfaces in development

2018
-
Énergir

Salesforce partner community portal redesign

stakeholder interviews, information architecture, Lightning design system adaptation strategy

2017
-
Montréal Inc.

Training design and delivery for start-ups on consumer-centric marketing

Training design and delivery for start-ups on consumer-centric marketing

2017
-
Transat

Salesforce implementation UX strategy

Salesforce implementation UX strategy

2011
-
2013
Hydro-Québec

Complete website and client portal redesign

global strategy definition, user journeys, UX design, prototyping, user testing

2014
-
Hydro-Québec

Power outages section definition and design

UX/UI direction, user testing

2017
-
Hydro-Québec

Neuroscience experience testing on mobile app

Neuroscience experience testing on mobile app

2017
-
Hydro-Québec

Markcom capabilities benchmark and recommendations

Markcom capabilities benchmark and recommendations

2017
-
FC Montréal

Greenhouse session (2-day co-creation workshop with executives) about data-driven marketing opportunities

field research, experience map modeling, session design and delivery, resulting roadmap packaging

2016
-
2017
Revenu Québec

CX/UX strategy for SME tax compliance/perception management

subject matter in-depth research, worldwide tax verification and collection processes benchmarking

2016
-
Universitas

Greenhouse session (2-day co-creation workshop with executives) for discovering new business opportunities

customer survey, experience map modeling, session preparation and delivery, resulting roadmap packaging

2016
-
Employment and Social Development Canada

Online content organization strategy

current state audit, stakeholder workshops, information architecture, design recommendations

2016
-
University of British-Columbia

Design and development of the Student Connect platform

story mapping, information architecture, UX/UI design and direction

2016
-
Aviva

Insight-driven CX strategy for improving broker experience

consumer interviews, process and persona modeling, consumer journey mapping

2016
-
National Bank of Canada

Newsletter optimization strategy

current state audit, newsletter redesign

2016
-
WSP

Complete redesign of web ecosystem

stakeholder interviews, process and persona modeling, audience analysis, content strategy, co-creation workshops, digital strategy and roadmap, site mapping, taxonomy modeling, new branding adaptation

2015
-
2016
Ardène

E-Commerce strategic advisory and tactical optimizations

e-commerce site 360 audit, interface redefinition/optimization

2015
-
2016
Aubainerie

Complete e-Commerce website redesign

benchmarking, audit, information architecture, PIM definition, UX/UI direction

2015
-
2016
Adidas

Strategic advisory and tactical optimizations of mobile website

heuristic evaluation, A/B testing, UX/UI optimization recommendations

2012
-
2016
Aéroports de Montréal

Complete website redesign

consumer research (co-creation workshop), CMS strategy, information architecture, UX design, user testing, analytics tracking and optimization

2013
-
2016
Vidéotron

B2C website redesign

UX/UI design and direction, user testing, website tracking and optimization, transactional experience definition

2016
-
Vidéotron

B2B website redesign

ideation workshops preparation and delivery, business needs analysis, information architecture, rollout planning, personalization strategy, UX/UI design and direction

2014
-
Vidéotron

5 years digital product road map definition

5 years digital product road map definition

2014
-
Vidéotron

illico’s platforms redesign

UX/UI direction, user testing

2015
-
Nespresso

E-Commerce strategic advisory

360 audit (UX, technical, performance, etc.) on Canadian platforms, 5 years product roadmapping

2011
-
2013
Réseau Contact

Complete website redesign and mobile app development

consumer interviews, benchmarking, persona definition, product roadmapping, pricing evaluation and strategy, information architecture, UX design, UI design direction

2011
-
2013
Sanofi-Avantis

Mobile adaptation of StarSystem e-commerce site

information architecture, UX design

2010
-
2013
SUN Media

Complete redesign of the Toronto SUN and Journal de Montréal’s websites

business needs assessment, benchmarking, information architecture, UX design, prototyping, content management strategy

2011
-
W. L. Gore & Associates

Taiwan website design

wireframing

2013
-
W. L. Gore & Associates

360 visualization tool modeling

wireframing; UX/UI direction

2010
-
2012
Archambault

Complete e-commerce website redesign

information architecture, wireframing, checkout flow UX redesign, tracking and audit, download manager widget UX/UI design

2012
-
Société des casinos du Québec

Heuristic evaluation of websites and mobile app

Heuristic evaluation of websites and mobile app

2012
-
DAVIDsTEA

Website redesign

business and branding needs intake, new experience definition, information architecture, wireframing, UI design direction

2011
-
TVA

Strategic analysis on the future of television

Strategic analysis on the future of television

2011
-
TVA

Star Académie tablet app design

technology assessment, information architecture, wireframing

2011
-
National Bank of Canada

User testing on a new insurance quote user flow/form

User testing on a new insurance quote user flow/form

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