Curriculum

Education

2022 - ...
Université de Montréal
M. Sc. in Communication Sciences – Human-Computer Interaction
2001 – 2007
Université du Québec à Montréal
Graphic Design; Communication Major + Philosophy/Cognitive Sciences Minor
1997 – 2001
Cégep de Granby Haute-Yamaska
DCS in Natural Sciences + DCS in Visual Arts

Professional experiences

2022 – ...
UX/UI Manager, Design and Research, CN
Research & strategy | UX/UI design | design system | audit & testing | team management
2013 – …
UX Trainer, INIS
Animation of courses on UX design and strategy | student mentoring
2018 – 2022
UX and Design Lead, BRP
Research & strategy | UX/UI design | design system | audit & testing | team management
2016 – 2018
Experience Design Studio Lead, Deloitte
CX research & strategy | UX/UI design | analytics | user testing | team management
2010 – 2016
Strategist and UX Lead, Nurun
Research & strategy | UX design | tracking & audit | user testing | team management

Expertise Areas

Experience
Design
User & Consumer Research
Consumer interviews, ethnography, analytics, human behavior analysis, persona and customer journey modeling, heuristic evaluation, user testing, neuroscience user testing
CX/UX Strategy
Design sprints, co-creation workshops, business analysis, story mapping, product roadmap / digital ecosystem planning, user journeys, product backlog management, CX/UX trainings and playbooks, content strategy
UX/UI Design
Wireframing, user flows, prototyping, art direction, motion, data modeling, search engine optimization (SEO), accessibility, design system definition and management, content creation guidelines
Platforms & Industries
Brand websites, eCommerce, mobile apps, customer portals, intranets/extranets, HMIs, retail experiences, virtual events, manufacturing, banking, finance, insurance, telecommunication, media, travel, government, utility, B2C, B2B, B2B2C
Communication
& Marketing
Organizational Communication
Branding, omnichannel, crisis management, social network analysis, knowledge management, scientific vulgarization, audience analysis, communication strategy, change management
Administration
& Methodologies
Management
Design team management & development, performance evaluation, project planning, budget management, coaching, external partnership management, process modeling and optimization
Methodologies & Approaches
Design Thinking, Lean, Agile / Dev Ops, Persuasive Design, Insight Driven Organization, Behavioral Economy, Enterprise Architecture

Brands

Scholarships

2010
Université de Montréal writing scholarship
$2,500
2008
SSHRC scholarship
$17,500
2007
Université de Montréal excellence award
$3,600

Publication

2011
Tétreault, M., Dufresne, A., Gagnon, M. (2011). Development of an Ontology-Based E-Recruitment Application that Integrates Social Web.
In Kajan, E., (dir.) Electronic Business Interoperability: Concepts, Opportunities and Challenges. IGI Global. pp. 363-395.